Are you a driving instructor who is interested in blogging? Do you want to know how to blog or would you even know what to blog about? This is one of the most popular questions I get asked by ADI’s. I recently had an in-depth conversation with two ADI instructors, one based in Chorley who owns and operates under www.bobmedleyschoolofmotoring.co.uk and he’s been a driving instructor for over 20 years and the other based in Newport who is Scholar Driving School. We talked about the true benefits about blogging. Not just from a personal satisfaction point of view, but from a marketing angle and perspective. Another good example was from Mike at Wanna Drive Well in Swansea.
To blog or not to blog – That is the question my friends. I’ve also recently had a discussion with one of the driving schools in Cannock called Progress Driving School https://www.progress-drivingschool.co.uk Now the guy who runs the driving school has been a local driving instructor in Cannock for just over a year and he was asking me about how to drive traffic to his website? I totally revamped his website. Another great driving school we’ve been closely working with is Rob from Rob Gould Driver Training in the Romford area https://robgoulddrivertraining.co.uk Rob’s has completely transformed his business around with some genius ideas on operating a small independent driving school.
My initial reaction was to check out his website and see what other forms of online media he was using to promote his services, obviously giving driving lessons in Cannock was his major selling product. After realising that his website didn’t have a blog I suggested that he had one for his website. He was a little skeptical at first about this idea but I shown him an example blog for one of the https://www.superdriveacademy.co.uk which I thought had done a good job on blogging.
He asked me why was this driving school successful at blogging and what benefits where they receiving for their business. After sometime and a few coffee’s later, I managed to convince him that blogging is all about engaging with your audience, driving traffic to your website or certain parts of your website. At the end of the day, you want people to buy your product so you can blog about things such as the top ten reasons why people fail their driving test. Or, maybe the top 5 tips on how to pass your driving test.
My advice to him was to go away and study the website for The Academy of Driving who are in Peckham, London, England and to hopefully get some ideas and hopefully this will give you inspiration.
There are huge benefits for anyone who’s interested in blogging – hell, some people are making thousands from it too. My advice is to invest in a good blogging platform such as WordPress or similar, setup a blog and probably once a week just sit down and get creative.
People often ask me what’s the secret to Blogging, and to be honest, there really isn’t a big secret. There is no black magic involved at all. As long as you write relevant content, make it engaging and appealing then you should be in with a good start. You don’t have to Blog every day, once a week should be sufficient or even once a month, but I wouldn’t leave it more than once a month because remember, the idea about blogging is to get engagement with your audience so leaving it more than a month and you’re running the risk of your audience forgetting who you are.